Sterling Group

10/08/2007

10 novas regras do Branding

As 10 novas regras do Branding de Simon Williams 1. Marcas que influenciam a cultura vendem mais. 2. Uma Marca sem opinião não tem função. 3. […]
09/01/2006

You are as good as your weakest link

The 10 New Rules of Branding by Simon Williams 1) Brands that influence culture sell more; culture is the new catalyst for growth. 2) A brand […]